325 East Douglas Avenue
Wichita, Kansas 67202
Tel: 316.712.4950

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Email a copy of your Sales and Use Tax Entity Exemption Certificate to [email protected]. We will set up an account for you with your email. We will let you know this has happened with a confirmation email from our office with your new account password. When you go to checkout in the KLC Store, you will see a message “Returning Customer? Click here to log in.” Click to open, then fill in the two blanks (your email and password we send). Then click ‘remember me.’ Organizations outside of Kansas are not charged sales tax.

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Video – Why Purpose Matters

Introduce this video to inspire classmates and team members to hold one another accountable to experiment more actively (and more purposefully) to make progress on what matters most.




Holding to purpose increases your likelihood of making significant progress. Sometimes, external forces (to-do lists, competing values, shiny things) cause you to get distracted. By consistently reorienting yourself to your purpose, you are performing an act of leadership.

In this three-minute video, the KLC team launches a conversation about why purpose matters and how purposeful experiments lead to progress.

After the video, ask your group what resonated for them and discuss how purpose drives progress on adaptive challenges. Ask each person to think about an adaptive challenge they’ve been working on. Provide time for reflection or sharing in pairs before moving conversation to the full group to ask:

  • What is your challenge, and why do you care about it?
  • How purposeful have you been so far?
  • What could you do to help yourself hold to purpose?
  • Whose support do you need?

Share and discuss the suggestions for holding to purpose on page 186 in Your Leadership Edge.

Or ask the group for their take on:

  • Jan’s aspiration to “develop the habit of trying new things.”
  • Ed’s question, “If you don’t have a purpose that you believe in, why would you do any of the things we’ve been talking about?”
  • Julia’s description of “an experimental approach to leadership.”

The video runs 2:56 minutes and features KLC CEO Ed O’Malley with Jan Davis and Julia Fabris McBride. Use it alone or assign pages 176-187 in Your Leadership Edge: Act Experimentally and Hold to Purpose. Consider using this video with the KLC Experiment Log or Purpose-O-Meter activity from our Intervene Skillfully Worksheet packet.

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