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When Everyone Leads Partner Toolkit

Thank you for your interest in our national bestselling book, When Everyone leads. Your support helps make it possible for more people and organizations to see and make progress on their toughest challenges. This page contains a wealth of content to help you spread the word in your community, organization or company.  Use the assets below to promote the book on social media, newsletters or your website. If you are starting a book club or hosting a live or virtual event featuring our authors or a KLC speaker, the resources will help generate a successful turnout for your event or club. To find what you need, scroll through the page using the anchor links below. Be sure to use the hashtag #WhenEveryoneLeads or tag the Kansas Leadership Center to let us know what you’re up to so we can support you. If you need something but you don’t find it here, let us know.

Table of Contents

  1. Text
  2. Graphics
  3. Links
  4. Videos
  5. Press Kit
  6. Endorsements
  7. News coverage
  8. Cartoons
  9. Sample social media posts
  10. Tips on promoting your event for When Everyone Leads

Coming January 31 on Bard Press

Text Resources

Blurbs and wording to help you talk about, share, describe and summarize When Everyone Leads. Click on the text boxes below, then copy and paste what you need.

Promotional wording

In their bestselling book, Ed O’Malley and Julia Fabris McBride present a revolutionary approach to leadership. Neither position nor authority, it’s an activity open to anyone who can see and seize their moments to lead and engage differently. In a culture where everyone leads, individuals, organizations and communities make more progress on what matters most.

O’Malley and Fabris McBride have led thousands of people to engage in the act of leadership through programs at the Kansas Leadership Center. They have seen remarkable results with people from all walks of life.

When Everyone Leads was a bestselling new business release on Amazon and Porchlight Books. Full of specific examples of challenges and solutions from nonprofits, school boards, the healthcare industry and the corporate world, KLC’s national bestseller offers a proven, actionable approach to navigate the world’s most pressing challenges.

The three main points of When Everyone Leads

At its core, this book has three main points:

1. Leadership is not about authority and position.
2. Leadership is actually an activity—small actions taken in moments of opportunity. That mean everyone can lead.
3. And when everyone leads, we make progress on our most important challenges.

If you want to introduce these ideas to people who think about leadership, use this LEADERSHIP FOCUSED MESSAGING:

1. Leadership, defined as authority or position, cannot solve the toughest challenges that face you, your organization or your community.
2. That’s because leadership is an activity. And that means anyone can lead.
3. When everyone leads, the toughest challenges get seen and solved.

If you want to bring these ideas to people who are more concerned about their challenges than leadership per se, use this CHALLENGE CENTERED MESSAGING:

1. The toughest challenges that face you, your organization or your community are too big for a small group of “leaders”  to solve on their own.
2. But if you think of leadership as an activity — small actions taken in moments of opportunity, open to anyone — then EVERYONE can lead.
3. And when everyone leads, your toughest challenges get seen and solved.

Book jacket description

This book is not about leadership, (at least in the way we normally think about it).

Leadership is not about position, or authority. It’s not about big speeches or grand visions.

Leadership is engaging others to solve daunting challenges. Those challenges appear in our professional lives, in our communities, our families—and they seem unsolvable, beyond our ability to see what needs to be done or outside our capacity to make the changes needed.

They are not.

Because, leadership is an activity—small actions taken in moments of opportunity. And as you start to look around, you can begin to see more of those moments, seize the opportunity in those moments. Most importantly, you can help others see those opportunities too.

That’s why everyone can lead and the real power to solve our most important challenges is when everyone leads.

Alternate promotional wording

There is a new book coming from Bard Press on January 31, 2023, that ________________ will want to know about. It’s called When Everyone Leads: How the Toughest Challenges Get Seen and Solved.

The premise is:

Leadership is not about authority and position.
Leadership is actually an activity—small actions taken in moments of opportunity.
That means everyone can lead.
And when everyone leads, we make progress on our most important challenges.

When Everyone Leads is engaging and accessible. It’s packed with real-life examples and advice for people at all levels in companies, organizations and communities. It’s the resource you need to tackle tough, adaptive challenges, and inspire the change you want to see in the world.

Co-authors Ed O’Malley and Julia Fabris McBride wrote the book for the Kansas Leadership Center. KLC works with folks in education, healthcare, non-profit, government, and business to make progress on big, complex challenges. It was established to build leadership capacity of their state and now they work with organizations around the world.

Here is more book info here:

How is this book different from Your Leadership Edge?

When Everyone Leads: How the Toughest Challenges Get Seen and Solved is a book to shift your mindset about leadership.

It describes WHY it’s absolutely necessary to think about leadership as an activity, not a position, and WHAT it feels like to do adaptive work. It makes the case that the only way to solve our toughest challenges and achieve bold aspirations is to build cultures where everyone leads.

It’s goes deep on the KLC leadership principles. This book puts into highly accessible language (with cartoons and charts) things we teach all the time but aren’t in Your Leadership Edge, including:

• The distinction between adaptive challenges and technical problems.
• Barriers to progress on our toughest challenges (they involve loss, values always clash, quick fixes don’t work, and authority is not enough).
• What heat is, what the productive zone is, and why they matter.
• How everyone can get started exercising leadership right away.

Your Leadership Edge: Tools and Strategy for When Everyone Leads is a book to build your leadership skillset. It describes HOW to manage yourself, diagnose situations, energize others, and intervene skillfully to make progress on challenges big and small. It’s built around the KLC leadership competencies. This book is a trove of ideas for how to experiment to make progress on what matters in your company, organization, community.

Author bios

Ed O’Malley is president and CEO of the Kansas Health Foundation. He founded the Kansas Leadership Center in 2007, serving as president and CEO for 15 years. A former Kansas state legislator and gubernatorial aide, Ed has co-authored three previous books including Your Leadership Edge and For the Common Good.

Julia Fabris McBride is chief leadership development officer at the Kansas Leadership Center, where more than 15,000 people around the world have attended programs since 2007. A certified coach, former actor and co-author of Teaching Leadership, Julia splits her time between Wichita and Matfield Green, Kansas.


Author photos

Click to download photos of our co-authors. Hi-res images available upon request to [email protected].

Ed O’Malley

Photo of Ed O'Malley and Julia Fabris McBride, authors of When Everyone Leads

Ed O’Malley and Julia Fabris McBride

Julia Fabris McBride

Book graphics

Click to download a graphic of the book.

Non-obvious Book Awards Longlist

2022 Non-obvious book award longlist selection

Photo of Ed O'Malley and Julia Fabris McBride, authors of When Everyone Leads

Eblast or social graphic: Facebook | LinkedIn | Twitter | Instagram

Book cover

Read, Review and Share Graphics

Click to download.

Incentive Graphic small


Photo of Ed O'Malley and Julia Fabris McBride, authors of When Everyone Leads


Incentive Graphic small

11×17 Poster

Press Kit

Download the press release, a summary of the book’s key concepts, an author Q&A and a list of endorsements.

Press Release

Key Concepts Summary

Author Q&A

Endorsement Sheet


Scroll through these endorsement graphics and download the format for your chosen social media platform or newsletter.

When Everyone Leads in the News

20th Annual "Best Book” Awards: Finalist, Business: Management & Leadership
2024 Axiom Business Book Awards: Bronze Medal
10,000 Swamp Leaders podcast with host Rick Torseth: Why civic leadership is important
Brian Dodd on Leadership: 15 New Business Books Leaders Should Be Reading
Business Management Today: Resources for Leaders
Business NH Magazine: The BNH Book Review
Business Owners Radio: How to make progress on your toughest challenges. w/Julia Fabris McBride
Derby Informer: Kansas Leadership Center launches new book
Eric Jacobson on Management and Leadership: The Benefits of When Everyone Leads
Fast Company: How to Avoid the Most Seductive Leadership Mistake
Forbes: Fact: More Good Stuff Gets Done When Everyone Leads - Q&A with Rodger Dean Duncan
Grace Under Pressure: LinkedIn Live with Julia Fabris McBride & John Baldoni
Hutch Post: When Everyone Leads is new book from Kansas Leadership Center
I’d Rather Be Reading podcast with host Rachel Burchfield: Julia Fabris McBride on Leadership -- and How Everyone Can Lead
Idaho Press: The Bookworm Sez: 'When Everyone Leads,' it might as well be you
Inc.: 3 Powerful Ways to Show Others You're Cut Out to Lead
Investor's Business Daily: Become An Influencer Not Just On TikTok, But At Your Company
KAKE TV: Morning Show Interview with Julia
LeadershipNow: When Everyone Leads the Toughest Challenges Get Seen and Solved
Leading with Questions: Everyone Can See the Gap
Midwest Book Review: Monthly Roundup of Business Books
Monday Morning Radio Podcast: Stop Waiting For Someone to Anoint You a Leader, and Just Become One

On Compassion with Dr. Nate Podcast: Leadership Is An Activity, Not A Position, with Ed O’Malley and Julia Fabris McBride
Porchlight Books - ChangeThis Blog: Redefining Leadership: a 10-point Manifesto by Ed & Julia
Punk CX with Adrian Swinscoe: We need to move leadership from the job of one to the job of the many – Interview with Julia Fabris McBride
Real Relationships, Real Revenue podcast with host Mo Bunnell: Why Everyone Should Lead and How to Get Them To with Julia Fabris McBride
Rounding The Bases with Joel Goldberg: The Art of True Leadership (with Ed O’Malley)
SHRM, the Society for Human Resource Management: Leadership Comes in Little Moments
Startup Savant: Ed O'Malley and Julia Fabris McBride Urge Everyone to Become Leaders, Regardless of Position
Stonemaier Games: What Is Your Most Important Challenge?
The Leadership Podcast: Ed O'Malley on the Over-Reliance on Authority
TK Business Magazine: Start Authorizing Yourself To Lead
Training Industry (Sarah Gallo): The Leadership Readiness Gap:  Core Causes and Possible Solutions
Training Industry: Developing Leadership at All Levels: 7 Questions to Assess Potential
Wichita Business Journal Podcast: 16 years of the KLC wrapped up in 250 pages
Wichita Business Magazine: Start Authorizing Yourself to Lead
Wichita Chamber Business Accelerator: Episode 115 with Julia Fabris McBride
Working on Purpose with Dr. Alise Cortez: Leadership as an Activity Where Everyone Leads (with Julia Fabris McBride)
World Finance: The most successful leaders in history
Wyoming Business Report: When Everyone Leads' turns leadership upside down


Cartoons from When Everyone Leads

Download a complete slide deck or individual cartoon graphics.

Cartoon illustration The Gap leadership exercise
Quick fixes don't work cartoon
Start with your part of the mess cartoon

Social Media Posts

Click on the icon to share one of our posts on your favorite network.  If you want to create your own post, use the assets on this page. Don’t forget to use the hashtag #WhenEveryoneLeads or tag the Kansas Leadership Center so we can follow along and chime in on the fun.





Planning your event

Hosting an event based around When Everyone Leads? Download our tip sheet with lots of helpful suggestions  to plan and design an impactful, well-received event.

Hosting a When Everyone Leads event

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